Performance Marketing Manager - Dubai

Key Responsibilities

Strategy Development and Execution:
Develop and implement app performance marketing strategies across UAC, ASA and other paid channels.
Provide occasional support to desktop campaign management
Align marketing efforts with business goals to drive new subscription growth.
Collaborate with the Performance Marketing Lead to ensure cohesive and effective marketing strategies.

Channel Management And Optimization

Oversee performance marketing channels, including PPC, display, paid social, and more, with a focus on app and desktop platforms.
Continuously optimize campaigns to achieve conversions, target CPA and maximize ROI.
Identify and test new marketing channels and tactics for user acquisition.

Data-Driven Decision Making

Utilize data analytics tools to monitor, analyze, and report on campaign performance.
Implement A/B testing and other experimental methodologies to refine marketing strategies and double down on growth
Develop and maintain dashboards to track key performance metrics relevant to subscription growth.

Collaboration And Coordination

Work closely with cross-functional teams, including product, data science, and engineering, to enhance marketing effectiveness.
Ensure alignment of marketing initiatives with product development and user experience.

Budget Management

Manage and allocate marketing budgets effectively across channels and platforms.
Ensure efficient use of resources to maximize impact and achieve growth targets.

Requirements

Experience:
Proven track record in performance marketing, with experience in app user acquisition. (Experience in desktop marketing is a nice-to-have)
Expertise in PPC, display advertising, social media marketing, and other performance channels.
Experience in subscription-driven businesses, with a focus on optimizing for CPA and scaling marketing efforts.
Experience in app mobile networks is a plus.

Skills

Strong analytical skills, with proficiency in data analytics tools (e.g., Google Analytics, Tableau, Excel).
Excellent understanding of digital marketing metrics and KPIs.
Ability to develop and execute data-driven marketing strategies.

Education

Bachelor's degree in Marketing, Business, or a related field.

What We Offer

Competitive salary and benefits package.
Opportunity to work with leading cybersecurity brands.
A dynamic and innovative work environment.
Professional growth and development opportunities.

Benefits

Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.
Before you apply

At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
Please upload your resume as a PDF and do not include any salary or compensation information in it.

https://www.linkedin.com/jobs/view/4000963485

Posted on : 9 months ago, #4019, 3 views, Edit

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